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Rise and Fall

The way up is an arduous stairway climb  The way down is a smooth elevator  #career   #company

On 'balance'

“Which blade of a pair of scissors is most necessary?” ✂️ Both of course, you’d say. But in the world of marketing, actions tend to...

Constraints in life

"A gushing mountain stream, ever refreshing, but bound by its banks..." Constraints are good to have. Even necessary! May you be a...

On Diversity and Inclusion

We celebrated our very first 'Diversity and Inclusion Week' at Max Life Insurance this past week. Through the many discussions which...

On Goal Setting: OKRs and KPIs

It's that time of the financial year, if you follow the April to March FY cycle, when employees in most organisations are going full...

Correlation and Causation

Correlation does not imply Causation. To credit a product launch success to one particular channel is incorrect, especially when the...

The Inequality Of Hours

There may be 24 hours in a day alright. But, not all hours are created equal. Each one of us has our own sweet 'most productive and...

Digital Currency Of Marketing

'Attention' is the currency of the day! This is true for your website and other digital assets, as well as, your career and...

Engaged And Disengaged

The last couple of decades have changed things drastically. Unlike the old days, today people seem to be always engaged with their work....

Thought On Shelf Life Of Skills

There's a certain shelf life to the information we gather. Whether it is through the print or online media, or through social...

Thoughts On Cross-Functional Roles

We had a few changes in our roles at my current organisation. In addition to our primary job roles, each of us was assigned a secondary...

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